Home Appliances: Why are innovative products difficult to become popular?

In the context of a market economy, anyone who does not want their products to become explosive when launched. However, reality is always difficult to reconcile with imagination, especially when the household appliance industry enters a mature stage dominated by personalized demand, and it is difficult to see real blockbusters emerge. What is the reason?
New Insiders, Home Appliances: What is the reason why innovative products are difficult to become popular?
Jinning | | Author
People in the household appliance industry all sigh that it is difficult to innovate a product now, and it is even more difficult to innovate a product that can become a blockbuster. The fact is that many manufacturers in the market have not had any popular products for many years, so the market is always calm and calm. There are very few scenes where a popular product came out more than ten years ago, and the market is booming.
Reasonably, with the development of technology, the strength and ability of enterprises have increased, the social innovation atmosphere has improved, and manufacturers have a deeper understanding of users. Therefore, not only should there be more innovative products, but also more popular products. However, the reality is just the opposite, as industry insiders exclaim - it is difficult to innovate, and it is even more difficult to sell blockbusters! Why on earth is this? In fact, this issue needs to be understood and viewed historically and objectively.
First of all, from the perspective of the history of the development of home appliances, in the early stages of the development of the home appliance industry, both in terms of category and quantity, as well as in terms of user demand, it is easy to see explosive sales. From the product level, there are only a few product categories in the industry. Once a new product category emerges, just to meet curiosity and ownership, it can activate and attract a large number of demands, which can easily accumulate, form an order of magnitude growth, and form a phenomenon of sales explosion.
For historical issues, it is necessary to examine them from a developmental perspective. After all, the current category of household appliances is not as limited as the few in the early stages of development. The emergence of slightly different differentiated industries is likely to impress users and mobilize their emotions. Frequently, passionate purchase is the prerequisite for popular sales. The more products are scarce in the early stages, the more popular models will appear. Nowadays, there are many types of products, which often distract users' attention.
Secondly, in terms of the actual situation of users, home appliances were still in the stage of popularization and development at that time, and many families were still in the stage of satisfying ownership. The market was completely characterized by demand exceeding demand. In addition, the economy was in a period of high growth, and the real estate industry that supported the popularization of home appliances was also in a period of high prosperity. Residents were full of expectations for the future. Therefore, when there are new appliances or targeted promotions, it is easy to create an explosive market situation.
On the user level, it was once difficult for the sea to become water, and it was difficult to become passionate about a product. The main consumer group today is born in an era of increasing commodity abundance. Unlike the older generation, when there was a shortage of daily necessities, they flocked to see fresh and rare items. In addition, user needs have become personalized, and unless a certain product is truly extreme, it is difficult to cause a sensation in purchasing. In this case, isn't it really difficult to produce an explosive product.
On the other hand, let's take a look at the present: the current technological strength and innovative conditions are unmatched in the early days of the industry, but neither innovative products nor market blockbusters are so easy. The reason is simple: the industry has entered a mature stage of development, and the industry foundation where the original boom has occurred has changed.
On the one hand, as household appliances have completed their own popularization period, it is no longer urgent to enter the iterative demand period. Without special factors to stimulate, it is not easy to buy, which means that the impulse to buy and own is weakened. Especially, the update iteration is a gradual process, and rational consumption dominates. In this context, it is difficult to activate consumer passion, and without impulse, there will naturally be no phenomenon of fund explosion.
On the other hand, the current camp of household appliances has expanded, and household appliances are no longer just a few categories of large appliances, small appliances, and kitchen appliances. Instead, there is a vast variety of products, even a surplus of products, with a wide range of products to choose from. Personalized products are targeted at personalized needs. In the context of increasing product categories and personalized products, the emergence of popular models in a large area does not meet the actual market demand.
There are always internal and external reasons for the development of things. If the above factors are internal, then the promotion of home appliance manufacturers is considered external. The ability of a product to become a blockbuster is not only related to hitting the pain point of user demand, but also related to the strong promotion of manufacturers. Good products, coupled with the promotion of manufacturers, are indeed often easy to become popular models. However, any blockbuster is based on the inherent factors of the product. Promotion is only about empowering the product through packaging, and it simply cannot solve the core issue of becoming a blockbuster.
As for those "hype" or "constantly hitting porcelain", they are all marketing methods and external reasons for whether they can become hot money, and whether they truly become hot money or internally plays a decisive role. The idea of always looking forward to big money to save oneself is undoubtedly a modern version of Don Quixote.
In this sense, rather than thinking about using blockbusters to save the market, it is better to down-to-earth discover the real needs of users and explore targeted personalized products. If it's really a user's need, there's no need to rush to become a blockbuster. Long flowing lines are the highest level of a good product!